If you're looking for a great hot sauce that has tons of flavor, all natural, low sodium, zero sugar, it has a perfect balance of heat. It's not as hot as the logo looks don't be intimidated. I would compare the heat to like a Tabasco, but the flavor taste nothing like Tabasco it's very hard to explain the flavor. I can't really compare the flavor to anything but the heat is not as hot as it looks. I know it looks crazy but it's just for grabbing attention. One day we will put out a hot sauce flavor that is extremely hot. But this is our staple and this is for everybody. We always have this flavor. Check it out at https://HotsauceBawse.com